Introducing Custom Research: Deeply Personalize Outbound Campaigns with AI-Driven Prospect Insights

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Introducing Autobound Custom Research: The End of Siloed Sales Intelligence

For all the data available to modern GTM teams, the most critical insights - the ones that truly unlock a deal - remain buried, disconnected, and just out of reach.

For years, revenue teams have been forced to stitch together a patchwork of inadequate tools. On one side, you have traditional data enrichment providers, offering static, predefined data (firmographics, tech-used, basic job change alerts). They tell you what a company is, but never why you should engage them now.

On the other side, you have the new wave of generic AI search tools. They can summarize the internet, but they operate in a vacuum, blind to your sales context. They don’t know your ideal customer profile, your value propositions, your buyer personas, or the rich history of insights you’ve already gathered on a prospect. The data they surface from the web for a given prospect or company is limited.

Between these two poles lie scripting-heavy platforms that promise infinite flexibility but demand immense technical overhead. They give you power, but force you to become a data plumber, manually wiring APIs and maintaining brittle, complex workflows.

This is the context gap. And it’s the single biggest bottleneck to achieving true, scalable personalization.

Today, we are closing that gap.

Introducing Autobound Custom Research.

Autobound Custom Research is a new, agentic research layer within our AI Studio that fundamentally changes how GTM teams generate and act on intelligence.

It’s an autonomous research engine that comes pre-loaded with your entire GTM context. It fuses every piece of your proprietary knowledge - buyer personas, sales assets from your content hub, and our 350+ proprietary B2B insights - with a live, direct search of the open web.

The magic is that it requires zero scripting and zero data plumbing. It just knows.

How It Works: Analyst-Grade Research, Instantly

Within Autobound’s AI Studio, you can now add a new “Custom Research” action. When you run it, the Custom Research Agent automatically synthesizes all available context to answer your prompt.

  1. Create a Custom Research Column: Easy to do with 2 clicks in the AI Studio
  2. Define Your Question: Start with a template or write a custom prompt. Ask anything.
  3. Wait for the Custom Research Agent to Run: It access Autobound’s 350+ Proprietary Insights, the live internet, your content hub (sales assets, buyer personas, case studies), and more.
  4. Receive Actionable Output: The Custom Research Agent returns a precise, context-rich answer. The output can easily be mapped as an input for the next step in your workflow, like personalized content generation.
  5. Automate & Scale: Set your Custom Research Agent to run automatically, ensuring every prospect is enriched with deep, custom research the moment they enter your campaign.

From Impossible Prompts to Automated Workflows

With Autobound Custom Research, you can now automate research queries that were previously impossible.

Example #1: The Complete Prospect Pulse Check

“Summarize the top themes from {{company.name}}'s Glassdoor reviews and their executive team's recent LinkedIn posts. Link it to our Content Hub by identifying three pain points that align with whichever buyer persona of ours most closely matches this prospect, then suggest a one-line email opener that connects their challenges to the most relevant case study.”

This single, no-code prompt merges real-time social sentiment with internal employee feedback and automatically maps it to your GTM playbook. No other tool can do this in one step.

Example #2: The Proactive Competitive Battlecard

"Scan the latest news, press releases, and LinkedIn activity for {{company.name}}'s top three competitors. Identify one key vulnerability or market shift we can exploit, and draft a talking point for our next call."

This turns your outbound team from reactive to proactive, arming them with competitive intelligence that is timely, specific, and directly tied to an action.

The Strategic Horizon: Chaining Custom Research Agents for Autonomous Workflows

A single Autobound Custom Research Agent is a virtual research analyst. A chain of Custom Research Agents is your autonomous intelligence department.

Because each Custom Research Agent’s output can be used as the input for the next, you can now build sophisticated, multi-step research and content workflows that run automatically.

For example:

  • Custom Research Agent 1 (Market Scan): “Identify the top 3 strategic initiatives mentioned in {{company.name}}'s latest earnings call transcript.”

  • Custom Research Agent 2 (Pain Mapping): “Given those initiatives, what are the most likely operational challenges their {{persona.name}} will face? Pull supporting evidence from recent employee LinkedIn posts.”

  • Custom Research Agent 3 (Content Generation): “Using the output from the previous steps, write a hyper-personalized, 3-sentence email intro that positions our {{sales_asset.name}} as the solution to their specific challenges.”

This is the future of GTM automation - a system that doesn’t just execute tasks, but actively thinks, researches, and creates on your behalf.

Easy to Embed as a Partner

Whether you're in RevOps or product leadership at a CRM company, Custom Research's functionality is easily embeddable into other systems.

Simply add contacts to a table in AI Studio, configure your Custom Research action to auto-run, then set up an HTTP API export (or another type of export) to get data to another system.

Why partner with Autobound?

  1. The Data Fusion Core: Our ability to seamlessly blend proprietary B2B insights with your unique sales context and live web data is a deep technical moat, years in the making.
  2. The No-Code Abstraction Layer: We handle all the complexity of data fetching, context injection, and prompt engineering behind the scenes. This delivers the power of a complex scripting environment through a simple, intuitive interface.
  3. A Unified Platform: Custom Research is natively integrated with our AI Studio and Signal Engine, creating a single, cohesive system for GTM intelligence and execution.

Our work powering TechTarget’s IntentMail demonstrates our ability to serve as the core intelligence layer for enterprise-grade solutions.

Autobound Custom Research extends these capabilities, creating immense opportunities for OEM partners who want to embed world-class, context-aware AI research into their own products.

The Future is Agentic

The era of sifting through static data fields or running generic web queries is over. The future of sales belongs to teams who can leverage autonomous agents to turn the entire internet, and their own proprietary knowledge, into a source of actionable, hyper-personalized intelligence.

With Autobound Custom Research, that future is here.

Autobound Custom Research is now available in AI Studio. It will be rolling out to all users in the coming weeks.

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Daniel Wiener

Oracle and USC Alum, Building the ChatGPT for Sales.