TechMagic is a software development company focused on JavaScript application development, mobile app development, AWS, and Serverless consulting.
TechMagic has become a leading provider of software development services across Europe. Over the years, they've built a profound network of prospective customers, but as that list grew, it became increasingly difficult to maintain constant engagement. They were searching for an efficient way to re-engage their contact database with a personalized approach, while also maintaining their velocity on new accounts. Hence their decision to move forward with Autobound.
Techmagic saw a 150% increase inmonthly meetings with Autobound.
18% increase in monthly SQLs
7+ hours saved for every 100 emails sent
10x reduction in time spent researching and personalizing
53% increase in monthly activities
3x ROI
Employees:
100-250
100-250
Industry:
Software Development
Software Development
Founded:
2014
2014
Headquarters:
Lviv, Ukraine
Lviv, Ukraine
*Based on 5 months of usage
The problem
TechMagic’s sales development representatives (SDRs) and account executives (AEs) found the process of manual prospect research and email personalization time-consuming and often hit-or-miss. They spent hours combing through LinkedIn profiles, press releases, and other online resources to find personalizable insights about their prospects.
The team also faced difficulties in understanding the unique pain points of each target buyer persona and relating those to TechMagic’s value proposition, which resulted in less effective communication and lower conversion rates. Despite their best efforts, training new SDRs to conduct effective research and craft personalized emails remained a major challenge.
The solution
Autobound was able to automate the laborious task of prospect research by scouring the internet for relevant insights about target buyers. It could identify the most important insights and suggest hyper-personalized emails, saving time and improving the quality of outreach.
Techmagic has been able to increase productivity for key steps in their sales cycle by nearly 10x. TechMagic sellers went from spending ~25 minutes on research and personalization for every email, down to ~60 seconds. This enabled them to reach out to over 1,500 companies in the last 5 months, that never would have been touched.
Techmagic finds enormous value in Autobound’s news event insights, such as funding and awards. Rather than scanning 20 different sites to gather this information, they can now find it instantly, all within one system. Autobound saves them upwards of 6 hours a day, while simultaneously enabling them to personalize at scale.
Most Techmagic sellers had only 2-3 months experience before implementing Autobound. Just one month later, they began prospecting like experts resulting in 2x more monthly meetings.
We asked Techmagic team a handful of questions... Here’s what they had to say...
Users were asked to rank these statements on a scale from 1-10. 1 meaning ”strongly disagree” and 10 meaning “strongly agree”
Oleksandr Demianyk
A vital solution for modern sales!
The challenge with having a large prospect list is it’s difficult to know who to spend your time selling to, and where to look to find valuable information that would consequent a compelling reason to reach out. Autobound's triggers solved that problem. We constantly stay up to date with actual information about our contacts, such as news events and open job positions. Moreover, Autobound makes personalizing emails a breeze, because it recommends what to say based on tons of relevant insights I would’ve never have found otherwise.
Demand Generation Manager
Onboarding with Autobound was a seamless process. As soon as TechMagic registered, Autobound's technology began to crawl TechMagic's website, developing a comprehensive understanding of the firm's value proposition and services. This automatic, deep learning about TechMagic's offerings enabled Autobound to provide meaningful, targeted messaging suggestions right from the start.
An additional benefit of Autobound's platform that particularly resonated with TechMagic was the superior quality of the content provided. With a global team that included members who were not native English speakers, crafting high-quality, impactful, and personalized English emails was a significant challenge. Autobound's AI-powered suggestions came as a game-changer, providing polished and persuasive email content, perfectly attuned to the intended audience. The TechMagic team was impressed by the exquisite quality of the suggested content, which not only met but exceeded their expectations. This feature considerably simplified the task for non-native English speakers and ensured that language was no longer a barrier to effective sales communication.
1,500
Accounts contacted that would have otherwise remained untouched
53%
Increase in monthly activities
Mike B
"Great tool for outbound sales!"
Autobound is an amazing concept for outbound ABM strategies :)
We use it to work with the existing pipeline of our cold target accounts. We understood that we could significantly decrease the time our SDRs spend prospecting to our existing pipeline.
Head of Marketing
"Simply the best way to leverage the investment you've made in people and technology, and it's helping us book meetings that we would have missed otherwise."
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"I - love the fact that the AI analyzes the content on our website to identify talking points, value proposition, key benefits and specific challenges to address for each lead and company so that the content and the call is tailored and relevant."
"We’ve seen a positive impact in every instance - Onboarding new sales employees also became much easier because we created tailored messaging that was aligned throughout the company."
"I'm already seeing increased response rates, and it seems like their product team is pumping out powerful new features every other day. 10/10 would recommend trying."
