tab32 saw 25% higher engagement rates and was able to ramp reps up to full productivity 50% faster.
51-200
Dental Mgmt Software
2012
Overview
tab32, a leading dental practice management software provider, has redefined its outbound sales strategy by combining Autobound’s advanced personalization capabilities with Clay and Outreach. This seamless integration saved sales reps up to 7 hours per week, eliminated the most time-consuming parts of their workflow, and significantly improved the quality of their outreach. By focusing on persona-specific messaging and leveraging data-driven insights, tab32 increased engagement rates while reducing rep burnout and training time.
The Challenge
tab32 had built a scalable outbound workflow by using Clay to identify and enrich the right prospects and pushing them into Outreach sequences. However, while this solved the challenge of finding prospects, their sales team struggled with:
Low Reply Rates and Open Rates: Despite having quality prospect lists, the manual process of personalizing emails yielded inconsistent results, with many emails failing to engage.
Time-Intensive Personalization: Sales reps spent 5 to 15 minutes per contact researching prospects and writing custom emails, amounting to over 7 hours of work each week dedicated to their least favorite tasks.
Repetitive Training Cycles: Management invested months training new reps on how to research accounts, tie insights back to persona-specific pain points, and craft compelling emails. This effort often had to be repeated as reps churned or were promoted.
tab32 needed a way to maintain high-quality personalization at scale while minimizing the time and effort spent on repetitive tasks.
What brought tab32 to Autobound?
The tab32 team recognized the potential of Autobound’s software to complement their existing tools, Clay and Outreach, and solve their core challenges:
Automating the “Worst Work”: By integrating Autobound into their existing workflow, tab32 aimed to eliminate the time-intensive research and writing tasks that drained their sales reps’ productivity.
Ensuring Persona-Specific Messaging: Autobound’s persona-driven recommendations allowed tab32 to craft highly relevant emails for different buyer personas, increasing the likelihood of engagement.
Reducing Training Overhead: With Autobound’s intelligent email generation, new reps could quickly produce effective outreach without needing extensive training on research and email writing techniques.
How does tab32 use Autobound today?
tab32’s outbound workflow now seamlessly integrates Clay, Outreach, and Autobound. Here’s how it works:
Prospect Identification with Clay: Clay automates the process of finding and enriching prospect data, ensuring a steady stream of qualified leads.
Autobound-Powered Personalization: Autobound automatically generates persona-specific, hyper-relevant email content, leveraging data-driven insights to craft messages tailored to each prospect’s needs and pain points.
Scalable Outreach with Outreach: The personalized emails are integrated directly into Outreach sequences, allowing reps to send high-quality emails at scale with minimal manual effort.
With Autobound, tab32 no longer relies on reps spending hours researching and personalizing emails. Instead, the software mimics the research and email-writing process of a top-performing rep, enabling consistent, high-quality outreach in a fraction of the time.
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Warren Kucker
"Autobound completely transformed our outbound strategy. Instead of spending months training new reps on researching accounts, connecting pain points to the right messaging, and perfecting their emails, we can now deliver spot-on personalization instantly. We’ve eliminated the toughest, most time-consuming work—manual customization—and freed our team to focus on building meaningful relationships. The result? Happier reps, more productive conversations, and a direct boost to our bottom line."
The Results
7 Hours Saved Per Rep / Week
Reps reclaimed valuable time by eliminating manual research and email customization, allowing them to focus on high-impact activities.
Streamlined Training Process
New reps onboard faster, without needing months of training on account research and email personalization techniques.
Improved Engagement Rates
Persona-specific messaging led to higher open and reply rates, creating more opportunities for meaningful conversations.
Happier, More Productive Team
Reps no longer dread the “worst part” of their week, boosting morale and overall productivity.
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